Inaccurate, Slow Product Search
Static search and navigation bury key content, rarely surface the right products, and cannot support the design decisions buyers need to make.
The Challenge
Manufacturing Buyers Expect a Consumer Experience
Manufacturers manage thousands of products across dozens of brands and sites, yet their customers arrive expecting the same search, comparison, and self-service they get from consumer sites. Inaccurate search, buried content, and slow catalog updates cost sales and time to market — while legacy plant applications quietly hold the business back.
RDA partners with manufacturers to modernize the digital experience on both sides of the business: the customer-facing catalog and the applications that keep operations running.
Sprawling Catalogs & Brands
Thousands of SKUs across multiple categories, brands, and sites make consistency and findability hard to maintain.
Slow Time to Market
Catalog loads and content updates measured in days delay launches and leave outdated information in front of customers.
Legacy Plant Applications
Decades-old custom applications lose functionality and institutional knowledge, creating risk in day-to-day operations.
Our Approach
AI-Powered Findability and Modern Operations
RDA delivers industry specific solutions that drive efficiency, engagement, and business success. From the customer roadmap to the plant floor, we build platforms that make products easy to find and operations easy to run.
Customer Roadmap & Digital Strategy
Map the buyer's journey across products, brands, and channels, then prioritize the investments that move findability and retention first.
AI Search Implementation
Deploy AI-powered search and relevance tuning so customers find the exact products they need, with spec sheets and comparisons on the results page.
B2B Experience Platforms
Build fast, user-friendly B2B sites on platforms like Sitecore and Coveo, optimized for mobile and smaller screens.
Catalog & Integration Services
Integrate PIM, ERP, and content systems so catalog updates load in hours, not days, and stay accurate everywhere.
Application Modernization
Replace aging custom applications with modern, web-based solutions — built faster and more accurately with AI-assisted development.
Cloud, Data & Optimization
Run on secure, scalable cloud infrastructure with the analytics and optimization services that keep performance improving.
Full-Spectrum Capabilities
Everything Manufacturing Needs to Win Digitally
Our capabilities span strategy through execution — with built-in AI readiness at every layer.
Strategic Vision & Roadmapping
Experience Design & UX
Platform Selection & Implementation
Custom App Development
Data & AI Optimization
Continuous Evolution Programs