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Insider One

Deliver experiences customers love in real time. Go beyond basic segmentation to respond to needs, predict intent, build lasting loyalty, and increase lifetime value. 

 

RDA's on-demand expert Insider One Teams activate real-time data and deliver relevance at scale across every touchpoint.

 

InsiderOne

 

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Certified Insider One Platform Expertise + Strategic Rigor
User Data Modeling

Customers benefit from unified, accurate data that powers personalized experiences, improves targeting, reduces waste, strengthens compliance, and drives measurable growth across marketing, sales, and customer engagement initiatives.

Page Definition Modeling

Gain precise personalization through structured page hierarchies, aligned triggers, and consistent tagging, ensuring relevant experiences, accurate targeting, stronger engagement, and improved performance across digital touchpoints.

Product Data Modeling

Enable accurate recommendations, smarter merchandising, and AI-driven personalization by structuring catalogs, standardizing product events, and optimizing taxonomy to drive conversions, revenue, and customer satisfaction.

Audience Build-Out

Increase conversions from precise targeting aligned with business goals, scalable audience frameworks, and validated logic that enable consistent, high-impact activation across marketing channels and lifecycle stages. platform.​

Campaign Build-Out

Enablement drives coordinated, personalized campaigns across channels with reliable targeting, dynamic content, and testing workflows—improving engagement, accelerating optimization, and delivering measurable performance gains.

Journey Build-Out

Designing optimized, multi-step journeys aligned to lifecycle stages ensures timely, relevant engagement, improves conversion and retention, leverages data-driven decisions, and continuously increases customer lifetime value. decisions.

Steps to Predictable Success
A strategy-first approach ensures AI initiatives align to business priorities and deliver measurable return on investment.
Foundation

Establish a clean, governed foundation for user, product, and page data in Insider One, aligned to power current personalization initiatives and future scalable growth use cases.

Activation

Activate high-priority audiences, campaigns, and journeys aligned to business objectives, while orchestrating cross-channel personalization and continuous optimization to drive measurable performance and sustained growth.

Enablement

Empower teams to confidently manage and operate Insider One through structured training, clear documentation, and proven best practices that support effective day-to-day execution and long-term success.

Evolution

Advance personalization maturity through continuous testing, actionable insights, and iterative optimization, enabling expansion into new use cases, channels, and performance opportunities that drive sustained business growth.

Onboarding Packages
Insider One clients utilize our onboarding packages and flexible retainer models to include time for training teams on various functionalities. Our goal is to ensure that teams build long-term self-sustainability on the platform.
Flexible pool of hours across strategy, build, and optimization—so you can shift priorities without new contracts or delays.
Priority access to cross-functional experts—ensuring the right capabilities are available as your needs evolve.
Dedicated team continuity—preserving institutional knowledge and driving smarter, faster execution.
Built for continuous experimentation and scale—accelerating innovation and measurable impact.
Adaptable to shifting strategic priorities without the friction of re-scoping.
Predictable, fixed-cost model with flexible commitment supporting confident budgeting and agility.

Gold Partner

RDA is proud to be a Gold Insider One Consulting Partner, with implementation-certified digital strategists ready to assist with your implementation.
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