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    Major Grocery Wholesaler

    Modernizing B2B Customer Experiences

    The grocery industry presents a unique set of challenges—complex supply chains, high product volumes, and the need for highly personalized customer experiences. Recognizing these nuances, a major grocery wholesaler partnered with RDA to design and build a ground-up digital solution tailored to its specific needs. With legacy systems hindering growth and innovation, they needed more than a system upgrade—they needed a complete transformation. RDA was engaged to reimagine the digital infrastructure in a way that not only mirrored their exceptional in-store experiences but also positioned the company for scalable, long-term success.

    Services

    • Digital Strategy
    • UX & Design
    • Technical Assessment
    • Custom Implementation
    • Data Analytics
    • Cloud Services
    • Application Modernization
    • Integrations

    The Opportunity

    RDA was brought in to develop a solution for the outdated systems and to enhance its infrastructure enough to support its tremendous growth. This involved creating a type of digital engagement to match the wholesaler's amazing in-store experiences.

    Key elements of the vision

    • Develop a roadmap for the long-term vision, focusing on necessary application platforms, solution architecture, and integration strategy
    • Identify and prioritize initiatives to address existing gaps over time
    • Collaborate with business, marketing, and IT teams to gather insights and construct the Digital Roadmap
    • Optimize existing processes and unlock valuable data to create new revenue channels
    • Break down information silos, enhance accountability for digital plans, and identify immediate investment opportunities and quick wins

    The Vision

    The vision was to create a single pane of glass for all customer (wholesale) ordering, delivery tracking, order status tracking, financial reporting (statements, invoices, credits), planograms, shelf tags, and more. RDA developed a solution to replace its antiquated systems. Built on an ASP.NET MVC framework, the new platform featured two core applications: a customer-facing eCommerce platform and an externally facing site designed to drive revenue and offer a personalized, seamless shopping experience. This included a system that enabled customer-specific pricing, deals, product visibility, and a unique experience for each store, as well as an Internal Order Processing Tool. This back-end system empowered their internal teams to process orders and provide a streamlined support UI. The platform now integrates all aspects of order management, delivery tracking, and financial reporting.

    Victory is in the air

    The modern application was designed to be both intuitive and powerful. The wholesaler's retail partners can now easily search for products with higher margins, find deals, and manage their entire order process from one location. The improved reporting system meant that everything was connected, with real-time insights at their fingertips. Their efforts not only modernized the company but also revitalized its legacy. They have become a model for the way traditional businesses should adapt to the digital age. The organization's core values—a commitment to quality and service to its community—remain intact, while the integration of modern technology has everyone involved for future growth.