RDA's Leaders

President & Chief Executive Officer

Matt Forsyth leads RDA Digital with a focus on scalable growth, operational excellence, and enterprise value creation. With more than 20 years in technology services and digital consulting, Matt has built and scaled high-performance teams delivering complex transformation initiatives across regulated and growth-oriented industries.

Under his leadership, RDA has evolved into a strategy-first, AI-forward consultancy specializing in composable architecture, digital experience platforms, and cloud modernization. Matt works closely with executive stakeholders and investment groups to ensure digital investments translate into measurable outcomes — improved customer engagement, accelerated time-to-market, and sustainable valuation growth.

Chief Customer Officer

As Chief Customer Officer at RDA Digital, Chad Solomonson leads the firm’s marketing, business development, and strategic partnership ecosystem -  driving revenue growth, market expansion, and long-term client value creation. With more than 30 years of experience in B2B strategy, marketing, and enterprise sales, he specializes in engineering simplicity in an increasingly complex digital marketplace.

Chad has a proven track record of helping enterprises leverage cloud and SaaS platforms to enhance customer experience, digital maturity, and operational agility. He has developed and managed strategic partnerships with leading technology platforms. Chad aligns marketing, partnerships, and delivery into a unified growth platform — accelerating pipeline velocity, expanding strategic accounts, and positioning RDA as a trusted advisor in enterprise AI adoption and modernization strategy. 

Chief Financial Officer

Steve Kupres brings more than 36 years of financial leadership experience guiding fiscal strategy and operational discipline at RDA Digital. As CFO, Steve oversees financial governance, margin optimization, resource planning, and organizational scalability. His leadership ensures predictable performance, strong internal controls, and disciplined capital allocation.

With decades of experience navigating evolving technology markets, Steve aligns financial strategy with expansion initiatives, supporting long-term value creation and operational resilience in an increasingly AI-driven digital economy.

Chief Operating Officer

Eric Tanenholtz leads RDA’s enterprise implementation and delivery organization, ensuring complex digital initiatives are executed with precision, transparency, and measurable impact. In his expanded role, he oversees the firm’s delivery organization and Project Management Office while driving operational excellence across the business and leading RDA’s new AI Innovation practice. 

Eric specializes in multi-stakeholder program governance, delivery risk mitigation, and aligning strategic vision with disciplined execution.

A 30-year veteran of RDA, Eric’s steady guidance drives high client retention, strong satisfaction metrics, and scalable delivery standards ensuring RDA continues to deliver transformative outcomes in an increasingly AI-driven digital landscape.

Vice President, Digital Strategy & Experience

Bill Buell leads RDA’s Digital Strategy & Experience practice, serving as a senior advisor to enterprise executives navigating platform modernization and AI adoption. A strategically minded leader with deep experience in strategy, creative leadership, and complex delivery, Bill has built and managed lines of business while leading cross-functional teams across product, design, and technology. 

Grounded in design but driven by problem-solving, he thrives on complex challenges while synthesizing business priorities, benchmarking customer expectations, and aligning multidisciplinary teams to deliver solutions that generate measurable business value.

Bill specializes in executive advisory, digital strategy, digital maturity assessments, and AI-enabled personalization ecosystems that drive tangible ROI. His focus spans business value definition, strategic vision, prioritization, product strategy, user research, and implementation planning. He plays a central role in elevating RDA positioning the firm in growth acceleration, and long-term digital value creation.

Director of Human Resources

Kelly White serves as Director of Human Resources and has been a leader within the organization for over 10 years. She leads talent strategy, organizational development, and people operations across the firm. Kelly plays a critical role in building a high-performance culture that supports innovation, accountability, and scalable expansion.

With a decade of experience inside RDA, Kelly has helped guide the company through periods of growth and transformation, ensuring the organization attracts, develops, and retains top-tier talent. Her leadership strengthens organizational resilience, supports leadership development, and reinforces RDA’s commitment to empowering teams that deliver exceptional client value.

Digital Experience Director

Donald is a seasoned Digital Experience leader with over 20 years of experience driving transformative website, ecommerce, and platform initiatives for global brands. As a multi-faceted Strategy and Account Director, he has led award-winning, cross-functional, multinational teams to deliver innovative, results-oriented solutions across leading technology ecosystems, including Storyblok, Hubspot, Sitecore, Optimizely, Magento, and Salesforce. His expertise spans digital strategy, platform implementation, optimization, and long-term roadmap development.

With a strong focus on delivering value, Donald serves as a trusted advisor to clients, helping them uncover growth opportunities, enhance customer experiences, and maximize return on technology investments. He is known for building lasting partnerships grounded in transparency, collaboration, and performance. By fostering strong relationships across client and internal teams, Donald consistently aligns strategy, execution, and innovation to drive sustainable digital success.

Director of AI Innovation

John Sedlak has been building software professionally since 2006, delivering web and application platforms that create real business value. With a foundation in .NET and C#, his experience spans CMS platforms, modern front-end frameworks, mobile development, and enterprise systems. He focuses on reducing risk, controlling technical debt, and designing resilient, scalable solutions that solve real-world problems.

As Director of AI Innovation, John applies AI to drive meaningful impact—streamlining the SDLC, reducing operational friction, and embedding intelligence directly into applications. His work centers on advanced, hyperscalable architectures that transform data into smarter systems and measurable outcomes, using technology to eliminate complexity and amplify human capability.

Practice Director, Custom Application Development & Modernization

Jay Horan leads RDA’s Implementation practice, transforming legacy enterprise systems into agile, cloud-native ecosystems designed for innovation and scale. With more than 25 years of experience in Application Development, Modernization, and Generative AI, Jay has managed multi-million-dollar practices focused on delivering transformational value. He partners with CIOs and CTOs to reduce technical debt, accelerate cloud adoption, and implement API-first architectures. 

Jay specializes in building and scaling high-performing teams, aligning enterprise architecture with business objectives, and driving measurable revenue and margin impact. In addition to delivery leadership, Jay plays a key role in technical presales and solution architecture.

Head of Sales

Eric is a seasoned Sales Leader with 25 years of experience helping SaaS companies worldwide accelerate growth and strengthen revenue performance. As a strategic advisor, he partners with founders and revenue leaders to refine go-to-market execution, diagnose and fix broken sales systems, and drive disciplined, accountable execution. He has decades of hands-on experience and a proven ability to quickly identify sales execution bottlenecks, clarify what’s holding growth back, and guide companies through critical inflection points.

At RDA, Eric leads the sales organization with a clear focus on disciplined execution, accountability, and predictable growth. He aligns sales strategy with RDA’s core service offerings and ideal client profile, ensuring the team is targeting the right opportunities with the right messaging. Eric works closely with marketing and delivery leadership to create tight GTM alignment, strengthen positioning, and ensure seamless handoffs.

Director of Digital Strategy 

Lance is a passionate, data-driven Director of Digital Strategy focused on delivering the right solutions to accelerate client success. With more than 10 years of experience working across Sitecore, Storyblok, Coveo, Google Analytics, Google Tag Manager, and a wide range of digital marketing technologies, he brings a deep understanding of how strategy, data, and technology intersect. Lance specializes in translating business goals into measurable digital initiatives—leveraging analytics, personalization, and platform optimization to drive meaningful growth.

Lance has extensive experience leading complex Digital implementations. He is particularly passionate about the taxonomy and governance strategies that underpin scalable, future-ready content ecosystems. From structuring content models to aligning metadata with business objectives, Lance ensures organizations can efficiently manage, activate, and maximize the value of their digital assets across channels.

Practice Director, Digital Experience & Commerce

Rob Sanders leads RDA’s Digital Experience & Commerce practice, delivering scalable digital platforms that accelerate revenue growth. With more than 24 years of experience, he drives key DXP solution delivery efforts at RDA, leading cross-functional teams across architecture, engineering, and program management to ensure platform investments generate measurable business outcomes and sustainable competitive advantage.

A recognized 2025 Sitecore Ambassador MVP and active industry leader, Rob brings disciplined execution, innovation, and ecosystem expertise to every engagement — aligning technology capabilities with growth strategy in an increasingly AI-driven marketplace.

Director, Project Management Office (PMO)

Jeremy Graybill leads RDA’s Project Management Office, bringing more than 25 years of leadership experience across project management, account management, and business analysis. He oversees delivery governance across complex enterprise initiatives, ensuring disciplined execution, transparent stakeholder communication, proactive risk mitigation, and coordinated multi-vendor engagement. 

His industry experience spans Healthcare, Education, Financial Services, Media, Retail, Utilities, and Manufacturing. Jeremy institutionalizes operational rigor across engagements — balancing speed, accountability, and client confidence to support scalable growth and long-term client retention.

Controller

Mike Delinski serves as Controller at RDA Digital, overseeing financial reporting, accounting operations, and fiscal governance across the organization. As a CPA, Mike ensures financial transparency, strong internal controls, and disciplined accounting practices that support scalable growth. His leadership reinforces predictable performance and operational accountability as RDA expands its enterprise and AI-driven service footprint.