AI Search for B2B Digital Retention
Acuity Brands, Inc. (NYSE: AYI) is the largest manufacturer of lighting and lighting control systems in North America, with about 5,000 product offerings across 8 different categories, 32 brands and 14 independent brand websites.
The Challenge
Acuity Brands was facing challenges around how their business users searched for products via their website. Acuity's search results were inaccurate and suffered from performance and reliability issues.
Visitors struggled to find the right products and information through static search and navigation. Key content was buried, rarely surfaced in results, and did not support informing design decisions.
The Solution
RDA developed a comprehensive customer roadmap and followed through on a fast and user-friendly Acuity B2B site using Sitecore and utilizing Coveo that makes it easy for customers to find the exact products they need with quick page load times and powerful search facets.
The Outcome
Grew click-thru rates on search pages from 70% to 85% through optimized AI-powered search and dropped product catalog load times from 72 hours to 2 hours, for faster time to market.
The new search experience is optimized for mobile and smaller screens, making it easy to scroll and explore options.
Visitors can now download spec sheets, compare products, and view key details directly from the results page without navigating to separate product pages.
“Our site is set up like a B2C site although we’re B2B. Our customers are consumers. They’re on the internet all day long, so we want to make sure that we give that same experience, even though they’re searching our site for their jobs.”