Antiquated Ordering Portals
Legacy systems and manual order entry slow down customers, hide higher-margin products, and cannot scale with growth.
The Challenge
Business Buyers Are Consumers Too
Only a fraction of B2B transactions happen online, and the ones that do often run through antiquated portals, manual order entry, and search that cannot find the product. Meanwhile customers — B2B and B2C alike — are on the internet all day and expect the same experience at work that they get at home.
RDA partners with commerce organizations to replace legacy platforms with composable commerce, put AI-powered search in front of the catalog, and give every customer one place to order, track, and manage their business.
Search That Can't Find the Product
Inaccurate, static search buries key content and products across large catalogs, brands, and sites.
Disconnected Order, Delivery & Finance Data
Order status, delivery tracking, statements, and invoices live in separate systems, so customers call instead of self-serving.
Slow Time to Market
Monolithic platforms and long integration cycles turn every catalog change and new channel into a project.
Our Approach
Composable Commerce, from Roadmap to Launch
RDA delivers industry specific solutions that drive efficiency, engagement, and business success. We help commerce teams choose the right platform, integrate it with the systems they already run, and keep optimizing after launch.
Commerce Platform Strategy & Selection
Evaluate composable and headless commerce platforms — BigCommerce, Shopify, and more — against your catalog, channels, and integration needs.
Ordering & Self-Service Experiences
Design intuitive, powerful ordering where customers search products, find deals, and manage the entire order process from one location.
AI-Powered Search & Findability
Implement AI search and relevance tuning on platforms like Coveo and Algolia so customers find the exact products they need, fast.
Integrations & Catalog Services
Connect ERP, PIM, fulfillment, and finance systems so catalog updates, order status, and statements flow to the customer in near real time.
Personalization & Merchandising
Structure product data and audiences for accurate recommendations, smarter merchandising, and AI-driven personalization.
Cloud, Data & Optimization
Run on secure, scalable cloud infrastructure with the analytics and optimization services that keep conversion climbing.
Related Insights
More on Commerce from RDA
Full-Spectrum Capabilities
Everything Commerce Needs to Win Digitally
Our capabilities span strategy through execution — with built-in AI readiness at every layer.
Strategic Vision & Roadmapping
Experience Design & UX
Platform Selection & Implementation
Custom App Development
Data & AI Optimization
Continuous Evolution Programs